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How to make the best business plan2/9/2023 This means a clear distribution channel must be outlined. Marketing strategy: This area describes how the company will attract and keep its customer base and how it intends to reach the consumer.It will also describe the expected consumer demand for what the business is selling and how easy or difficult it may be to grab market share from incumbents. It will outline who the competition is and how it factors in the industry, along with its strengths and weaknesses. Market analysis: A firm needs a good handle on the industry as well as its target market. Any information about research and development (R&D) can also be included here. Other factors that may go into this section include production and manufacturing processes, any patents the company may have, as well as proprietary technology. Products and services: Here, the company can outline the products and services it will offer, and may also include pricing, product lifespan, and benefits to the consumer.Executive summary: This section outlines the company and includes the mission statement along with any information about the company's leadership, employees, operations, and location.
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